The Amazon marketplace is undergoing significant shifts in 2026, with policy revisions and fee restructuring that will impact sellers across all categories and sizes. Understanding these changes isn't just beneficial—it's essential for maintaining profitability and compliance in the evolving e-commerce landscape. Major Fee Restructuring: What's Changing in 2026 1. Fulfillment by Amazon (FBA) Fee Overhaul Amazon has implemented a new three-tiered FBA fee system based on perfo

The Amazon marketplace is undergoing its most significant transformation since the launch of FBA, with artificial intelligence becoming the central force driving changes across every aspect of the seller experience. Here's the latest from the world's largest e-commerce platform. 1. Amazon's Generative AI Assistant "SellerPro" Goes Live The much-anticipated AI assistant for sellers has officially launched after six months of beta testing. SellerPro  offers: Conversational Str